"The Report Pharma
App Benchmarking 2014
- How Pharma companies make use of mobile apps provides information
on pricing, market analysis, shares, forecast, and company profiles
for key industry participants. - MarketResearchReports.biz"
Description
The report analyzes the global
app publishing activities of the 12 leading Pharma companies on
Android and iOS devices. It provides a detailed picture of which app
categories Pharma companies concentrate on, how many apps they have
published, which user groups they target, how they organize their app
business and how successful they are.
The report analyzes app
publishing activities on three levels:
Level 1 - Pharma app publisher
industry view: The first chapter provides an overview of how Pharma
companies are making use of the app channel today and how this has
changed over the last 12 months.
Level 2 - Comparison of Pharma
app activities: In the second part of the report, the companies are
being analyzed on a company level and compared against each other.
Level 3 - Pharma app publisher
profiles: The third part provides detailed profiles of the companies’
app activities. It also highlights the most successful apps for
professional and private users (based on downloads).
View Full Report at
http://www.marketresearchreports.biz/analysis/289907
Companies in scope:
Abbvie/Abbott
Astra Zeneca
Bayer HealthCare
Bristol-Myer Squibb
GlaxoSmithKline
Johnson&Johnson
Merck
MSD
Novartis
Pfizer
Roche
Sanofi-Aventis
Download
Sample copy of this Report at
Table of Content
1. Scope of the report
2. About research2guidance
3. Management summary
4. Pharma app market: How the
Pharma industry uses the mobile app channel today
4.1. The Pharma app portfolio
size and performance
4.2. The 10 main app
categories of Pharma
4.3. Platform preference and
geographical reach of Pharma apps
5. App portfolio comparison
5.1. Comparison of app
portfolio performance
5.2. Comparison of target
groups, regional focus and governance models
6. Pharma Companies’ App
Profiles
6.1. Abbott/Abbvie app profile
6.2. AstraZeneca app profile
6.3. Bayer Healthcare app
profile
6.4. Bristol-Myers Squibb app
profile
6.5. GlaxoSmithKline app
profile
6.6. Johnson&Johnson app
profile
6.7. Merck app profile
6.8. MSD app profile
7. Options for a better app
portfolio performance
8. Pharma app catalogue (list
of apps by company and platform)
9. List of figures
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