Research
Report on "Global
Social Networking Market 2015-2019".
About Social Networking
Market
Social networking involves
groups of people with common interests coming together on a social
platform and building relationships with the help of technology. The
term social media is defined as a platform, such as websites and
applications, that enable users to participate in social networking
activities by creating, sharing or exchanging information, ideas, and
pictures/videos.
Social media is not limited to
Facebook, Twitter, and Google+. Currently there are more than 800
active social networking sites and several platforms, including
mobile applications and digital pages for people to interact.
Technavio analysts forecast
the global social networking ad-spending market to grow at a CAGR of
23.12% during 2014-2018.
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Covered in this Report
The report covers the present
scenario and growth prospects of the global social networking market
for the period 2015-2019. We provide an outlook on social networks,
its implication on brands, how brands are utilizing social media
platforms for marketing, and on social network ad spending.
The global social networking
market is highly fragmented with the presence of a large number of
small and large players. In this report, we present a detailed
description of the key players. In addition, we discuss the major
drivers that influence growth, the challenges faced by marketers and
the market as a whole, and the key trends emerging in the market.
Key Regions
- APAC
- Europe
- Latin America
- MEA
- North America
Key Vendors
- Facebook
- Google
- Instagram
- LinkedIn
- Tumblr
- Twitter
Market Driver
- Rise in Adoption of Smartphones and Tablets
- For a full and detailed list, view our report
Market Challenge
- Lack of Performance Measurement Standards
- For a full and detailed list, view our report
Market Trend
- Demand for Ubiquitous Content Access
- For a full and detailed list, view our report
Table of Content :
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research
Methodology
05. Introduction
06. Importance of Social Media
for Marketers
07. Why Brands are looking
into Social Media
08. Present Scenario
09. Future prospect
10. Bridging the gap
11. Five Forces Analysis
12. Social Networking Market
in various Geographical Regions
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