“ Global
Social
Business Application Market 2015-2019 ” is the latest
addition to MarketResearchReports.Biz industry research reports
collection.
Global Social Business
Application Market 2015-2019
Covering: Market size and
forecast for social business applications until 2019. Market
segmentation based on enterprise collaboration and communication,
marketing automation, digital asset management, and social media
marketing management. The leading vendors analyzed by this report
include Adobe, Oracle, Salesforce.com, and Hootsuite.
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Market outlook of social
business applications
Businesses use social business
applications for conducting various functions of an organizations.
For instance, the marketing department uses social media to market
their products, and the HR department uses social media to recruit
candidates and collect perceptions of employees on the company.
Technavios market research analysts predict the global social
business application market to reach a CAGR of close to 26% over the
next four years.
Also, social media platforms
generate enormous data regarding the consumer sentiments related to
the market and their behavioural analysis. This huge data is known as
big data, which on analysis, unfolds various trends and challenges of
the market growth. Enterprises are increasingly investing in big data
tools, and predictive tools to obtain such insights as this
information helps CMOs to take informative decisions.
The market is also witnessing
a huge demand for social media analytics tools that are used to
gather insights from social marketing efforts and reach out to a
larger customer base. Some of the popular social media open-source
analytics tools are Google social analytics, SumAll, Facebook
insights, and Twitter Analytics.
Global social business
application market segmentation by category
- Enterprise collaboration and communication
- Marketing automation
- Digital asset management
- Social media marketing management
Digital asset management has
become a significant part of social businesses, and this segment is
growing at a promising rate. Digital asset management has threats as
well as opportunities for the social businesses.
The leading vendors analyzed
by this report
- Adobe
- Oracle
- Salesforce.com
- Hootsuite
Other prominent vendors of
this market include Attensity, Beevolve, Brandwatch, Crimson Hexagon,
Expion, HearseySocial, ListenLogic, Lithium, SAS, Socialbakers,
Spreadfast, Sprinklr, Sprout Social , Sysomos, Viralheat, and
Webtrends.
Key challenges faced by the
leading vendors of this market
The high cost of deploying
social business software is one of the major challenges in the
market. The price of social business software includes licensing
cost, system design and customization, installation, and training and
maintenance.
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Table of Content :
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research
methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
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Pigments Industry 2015 Market Research Report
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