The
report analyzes and presents an overview of "
mHealth App Market Sizing 2015 - 2020"
worldwide.
Despite
the hype around mHealth apps, the Global
mHealth App Market
is a niche market today. This will change over the course of the next
five years as mHealth app publishers will more and more concentrate
on business models that uses mHealth apps to sell connected devices
and services. Traditional apps store revenue sources like paid
downloads, in-app purchase and in-app advertisement will not be big
enough to support the growing number of mHealth app publishers.
mHealth
app users will remain the main driver for the next years allowing
monetization strategies based on B2C business models. B2B models will
become more important with health plans and HCPs integrating mHealth
apps into the traditional healthcare market.
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The
report has five main parts:
Current
market size:
Provides current sizing of the mHealth market in terms of app
numbers, app downloads and app store revenues for all mHealth apps or
by app category. It identifies key application segments according to
their current reach.
Country
mHealth markets:
The report looks into the mHealth app market of 56 countries. It
profiles 10 countries which currently offer the best market potential
for mHealth app publishers. It provides information about the country
mHealth app market characteristics, such as which platform leads in
the country and required download numbers to enter a top 5 ranking
position.
17
mHealth business models:
Describes performance of mHealth app publishers and their different
monetization strategies. It identifies the most commonly used
business models for mHealth apps and provides overview and best
practice examples.
Top
mHealth app publishers:
Publishers background and performance differ significantly for the
Health&Fitness and Medical app section. The report list and
describes current most successful Health&Fitness and Medical app
publishers. It analyzes their product portfolio and its performance.
mHealth
market forecast:
Estimates market size and market revenue until 2020. The market
forecast provides a detailed outlook on demand and supply side of the
mHealth app market in the next five years. It forecasts the number of
mHealth app users, their platform preference and the number of
downloads. The mHealth market revenue is provided for the main
revenue sources.
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Table
of Content
1
Summary
2
Scope
3
Current status of the mHealth app market
3.1
mHealth app categories’ market share
3.2
Country market share by downloads and revenues
4
Top 10 mHealth countries’ profiles
4.1
China
4.2
USA
4.3
Germany
4.4
Japan
4.5
United Kingdom
4.6
France
4.7
Russia
5
.mHealth business models5.1 Paid downloads
5.2
Device sales
5.3
Commission for appointments
5.4
Featured listing
5.5
One-time service fee for a consultation
5.6
Service subscription
5.7
Transaction
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