"The
Report Global Oral Care Market (Toothbrush, Tooth Whitener, Denture
Care and Toothpaste) Size, Trends & Forecasts (2017-2021)
provides information on pricing, market analysis, shares, forecast,
and company profiles for key industry participants. -
MarketResearchReports.biz"
MarketResearchReports.biz
has announced the addition of a new market study to its repository,
titled “Global
Oral Care Market (Toothbrush, Tooth Whitener, Denture Care And
Toothpaste)
Size, Trends & Forecasts (2017-2021).” The growing awareness
about the benefits of maintaining oral hygiene is the key driver for
this market. The growing prevalence of various dental issues among
people across the world is another factor creating a heightened
demand for oral care products.
Loss
of teeth, dry mouth, dental caries, oral cancer, and the prevalence
of periodontitis among the geriatric population are some of the other
factors ensuring the consistent demand for oral care products. In
addition to this, attractive and improvement in product packaging is
pushing the global oral care market further. Some of the factors
inhibiting the growth of the oral care market are: high cost of
products, growing competition, and a lack of awareness about many
advanced oral care products.
Players
in the market are focusing on enhanced packaging of oral care
products. Also, developing newer formulations is a key strategy
adopted by players in the market to stay ahead of competition.
Moreover, aggressive promotional and marketing activities comprise
some of the most commonly adopted strategies by leading players.
Players in the market are competing with each other on the basis of
price, service, innovation, quality, reputation, promotion, and
distribution. However, an increase in competition will lead to each
player trying to reduce product price and this in turn will affect
the profit margins and thus, the future growth prospects of the
company. Some of the key players profiled in the market are:
Colgate-Palmolive, Glaxo Smith Kline, Unilever, and P&G
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Report @
One
of the recent trends in the market is the use of recyclable tubes or
packaging for toothpaste. This is promoting and encouraging consumers
to buy products that contribute to sustainability, thereby
benefitting the manufacturer. A case in point would be
Colgate-Palmolive. The company has started making use of recyclable
toothpaste tubes and this has resulted in a number of users
purchasing their products as an increasing number of urban and
educated people opt for eco-friendly products, in a bid to save the
environment. Another trend in the market is the use of automated
tooth brush. Online purchase of oral care products is becoming
increasingly popular. The trend of using whitening toothpaste for
beauty purpose is also gaining traction.
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http://www.marketresearchreports.biz/pressrelease/4340
On
the basis of geography, the market is segmented into Europe, Asia
Pacific, North America, and the Rest of the World. Of these, North
America led in the oral care market owing to a higher patient
awareness about oral hygiene. Europe trailed North America in terms
of lead, boosted by the presence of many key players. It is estimated
that Asia Pacific will show remarkable growth in the coming years on
account of the improving awareness among the masses and increase in
the healthcare expenditure in the developing nations of India, China,
and South Korea.
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