The
report " Cosmetics Market in Brazil 2015-2019 ", has been
prepared based on an in-depth market analysis with inputs from
industry experts.
Overview
of the cosmetics market in Brazil
Technavios
research analyst predicts the cosmetics market in Brazil to grow at a
CAGR of 11% during the forecast period. The increase in the number of
working women is the primary driver for the growth of this market.
The need to look fresh and presentable at the workplace is the key
reason for the increase in expenditure on cosmetics by working women.
Moreover, women in Brazil are now more informed about cosmetic
products in terms of ingredients, quality, and brands leading to a
rise in demand for high-quality and premium products.
The
growing popularity of blemish balm (BB) creams is also expected to
contribute to the market growth. BB creams are multi-purpose creams
that act as a serum, moisturizer, primer, foundation, and sunblock to
give consumers a youthful, bright, and even skin tone. Oriflame and
Avon are the leading vendors for BB creams in Brazil.
View Report At :
http://www.marketresearchreports.biz/analysis/502419
Product
segmentation and analysis of - nail products, eye makeup, lip
products, facial makeup
The
nail product segment dominated the cosmetics market in Brazil during
2014, with a market share of 29%. This segment is expected to
continue its leadership until the end of 2019, growing at a rate of
17%. Nail products in Brazil are perceived as an affordable luxury to
freshen up the overall look and are used for daily grooming purposes.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth -
- Nail products
- Eye makeup
- Facial makeup
- Lip products
Segmentation
by retail formats and analysis of - direct sales, franchise,
traditional
distribution
Traditional
distribution channels accounted for 64% of the market share during
2014. The traditional distribution includes supermarkets, specialty
stores, pharmacies, beauty shops, and department stores. Sale through
pharmacies is gaining popularity in the region. Unilever, L'Oral,
Johnson & Johnson, and P&G are some of the popular vendors
who are selling their products through traditional retail channels.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth -
- Traditional distribution
- Direct sales
- Franchise
Download
Sample copy of this Report @
Table
of Content :
Table
of Contents
PART
01: Executive summary
Highlights
PART
02: Scope of the report
Market
overview
Top-vendor
offerings
PART
03: Market research methodology
Research
methodology
Economic
indicators
PART
04: Introduction
Key
market highlights
PART
05: Brazil: Country overview
PART
06: Market landscape
Market
overview
Market
size and forecast
Five
forces analysis
PART
07: Market segmentation by product
Cosmetics
market in Brazil by product
Nail
products market in Brazil
Eye
make-up market in Brazil
Facial
make-up market in Brazil
Lip
products market in Brazil
PART
08: Market segmentation by price positioning
Cosmetics
market in Brazil segmentation by price positioning
PART
09: Market segmentation by retail formats
Cosmetics
market in Brazil segmentation by retail formats
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