"The Report Pharma
App Benchmarking 2014 - How Pharma companies make use of mobile apps
provides information on pricing, market analysis, shares, forecast,
and company profiles for key industry participants. -
MarketResearchReports.biz"
The
report analyzes the global app publishing activities of the 12
leading Pharma companies on Android and iOS devices. It provides a
detailed picture of which app categories Pharma companies concentrate
on, how many apps they have published, which user groups they target,
how they organize their app business and how successful they are.
View Report At :
http://www.marketresearchreports.biz/analysis/289907
The report analyzes app
publishing activities on three levels:
Level
1 - Pharma app publisher industry view: The first chapter provides an
overview of how Pharma companies are making use of the app channel
today and how this has changed over the last 12 months.
Level
2 - Comparison of Pharma app activities: In the second part of the
report, the companies are being analyzed on a company level and
compared against each other.
Level
3 - Pharma app publisher profiles: The third part provides detailed
profiles of the companies’ app activities. It also highlights the
most successful apps for professional and private users (based on
downloads).
Companies in scope:
Abbvie/Abbott
Astra
Zeneca
Bayer
HealthCare
Bristol-Myer
Squibb
GlaxoSmithKline
Johnson&Johnson
Merck
MSD
Novartis
Pfizer
Roche
Sanofi-Aventis
Browse More PressRelease:
Table
of Contents
1.
Scope of the report
2.
About research2guidance
3.
Management summary
4.
Pharma app market: How the Pharma industry uses the mobile app
channel today
4.1.
The Pharma app portfolio size and performance
4.2.
The 10 main app categories of Pharma
4.3.
Platform preference and geographical reach of Pharma apps
5.
App portfolio comparison
5.1.
Comparison of app portfolio performance
5.2.
Comparison of target groups, regional focus and governance models
6.
Pharma Companies’ App Profiles
6.1.
Abbott/Abbvie app profile
6.2.
AstraZeneca app profile
6.3.
Bayer Healthcare app profile
6.4.
Bristol-Myers Squibb app profile
6.5.
GlaxoSmithKline app profile
6.6.
Johnson&Johnson app profile
6.7.
Merck app profile
6.8.
MSD app profile
6.9.
Novartis app profile
6.10.
Pfizer app profile
6.11.
Roche app profile
6.12.
Sanofi Aventis app profile
7.
Options for a better app portfolio performance
8.
Pharma app catalogue (list of apps by company and platform)
9.
List of figures
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