"The
Report Global Over the Top (OTT) Market: Industry Analysis &
Outlook (2016-2020) provides information on pricing, market analysis,
shares, forecast, and company profiles for key industry participants.
- MarketResearchReports.biz"
The
term Over-the-Top
OTT
refers to applications and services which are accessible over the
internet and ride on operators’ networks offering internet access
services. Over-the-top content (OTT) is the delivery of audio, video,
and other media over the Internet without the involvement of a
multiple-system operator in the control or distribution of the
content. The emergence of OTT content providers can be heralded as
revolutionary in changing the way consumers use mobile broadband
(MBB).
There
are many providers of OTT content globally, of all different sizes.
Consumers can access OTT content through Internet-connected devices
such as desktop and laptop computers, gaming consoles (such as the
PlayStation 4 and Xbox One), set-top boxes, smartphones (including
Android phones, iPhones, and Windows phones), smart TVs and tablets.
The competition in the OTT segment is also increasing due to
companies looking for expanding their user bases in other countries.
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The
key factors driving the growth of OTT market are increase in the
number of smartphone users, increasing household broadband
penetration, increase in internet users, increase in global ad
spending through internet, accelerating economic growth and cloud
services. Some of the noteworthy trends and developments of this
industry are rapid computerization of banking system, availability of
high speed internet, rise of mobile commerce and E-commerce,
increasing trend of Omni-channel retailing and preference of online
media over traditional TV. However, the expansion of OTT market is
hindered by willingness to improve technology, high competition and
cost incentive, regulatory imbalances between TSP and OTT and legal
and regulatory issues.
The
report “Global over the Top (OTT) Market – Industry Analysis &
Outlook (2016-2020)” provides an in-depth analysis of the global
market along with regional markets. The major trends, growth drivers
as well as issues being faced by the industry are being presented in
this report. The industry comprises large players such as Netflix,
Amazon, Facebook and Apple. All these companies have been profiled in
the present report highlighting their key financials and business
strategies for growth.
Table
of Contents
1. Market Overview
1.1 OTT: Introduction
1.2 Internet Classification
1.3 Types of OTT Services
1.4 OTT Usage Pattern
1.5 OTT Business Models
2. Global OTT Market Analysis
2.1 Global OTT Market
2.1.1 Global OTT Market
Forecast by Value
2.1.2 Global OTT Market by
Region
2.1.3 Global OTT Market
Forecast by Region
2.1.4 Global OTT Market by
Revenue Model
2.1.5 Global OTT Market
Forecast by Revenue Model
2.1.6 Global OTT Messaging User
base
3. Regional Market Analysis
3.1 North America
3.1.1 North America Market
Forecast by Value
3.1.2 The US OTT Users by Top
TV Services
3.1.3 The US OTT Users Forecast
by Top TV Services
3.1.4 The US OTT Market
Landscape
3.2 Europe
3.2.1 Europe Market Forecast by
Value
3.3 Asia-Pacific
3.3.1 Asia-Pacific Market
Forecast by Value
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Increase in the Number of
Smartphone Users
4.1.2 Increasing Household
Broadband Penetration
4.1.3 Increase in Internet
Users
4.1.4 Increase in Global Ad
Spending through Internet
4.1.5 Accelerating Economic
Growth
4.1.6 Cloud Services
4.2 Market Trends
4.2.1 Rapid Computerization of
Banking System
4.2.2 Availability of High
Speed Internet
4.2.3 Rise of Mobile Commerce
and E-commerce
4.2.4 Increasing Trend of
Omni-Channel Retailing
4.2.5 Online Media over
Traditional TV
4.3 Challenges
4.3.1 High Competition and Cost
Incentive
4.3.2 Willingness to Improve
Technology
4.3.3 Regulatory Imbalances
between TSP and OTT
4.3.4 Legal and Regulatory
Issues in Different Sectors
5. Competitive Landscape
5.1 Comparison between Top
Companies
5.2 Annual Expenditure on TV
Programming by Companies
5.3 Total Original Production
Spend by Companies
5.4 OTT Share by Streaming
Services in the US
5.5 OTT Share by Streaming
Devices in the US
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