Market analysis of
e-cigarettes
Technavios market research
analyst predicts the e-cigarettes market in the US to grow at a CAGR
of around 33% during the forecast period. The increased desire among
consumers to quit smoking tobacco is the primary driver for the
growth of this market. For instance, according to the US government,
approximately 480,000 people die in the country every year due to
active smoking. E-cigarettes are considered a healthier alternative
to tobacco smoking, and, therefore, are becoming popular among
end-users.
The low cost of e-cigarettes
is also expected to contribute to the growth of the market during the
forecast period. E-cigarettes are cheaper than traditional cigarettes
due to the lack of legitimate taxation on their sale. The wholesale
price of a disposable e-cigarette is between USD 2.5 and USD 4.0,
whereas rechargeable e-cigarette costs between USD 6 and USD 15.
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Segmentation
by distribution and analysis of - online, retail
The
retail segment dominated the market during 2014 with a market share
of 72%. The retail segment comprises of convenience stores, grocery
shops, tobacco shops, pharma, and other non-tracked channels. Some of
the popular retail outlets for e-cigarettes are Wal-Mart, Tesco, and
Sainsbury's.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth -
- Online
- Retail
Product
segmentation and analysis of cigalikes, second and third generation
e-cigarettes
Cigalikes
dominated the market during 2014 with a market share of 63%. However,
this research report predicts the market to witness an increase in
demand for second and third-generation e-cigarettes during the
forecast period.
The
report offers an analysis of each of the following segments and
discusses its impact on the overall market growth -
- First-generation e-cigarettes/cigalikes
- Second-generation e-cigarettes
- Third-generation e-cigarettes
Competitive
landscape and key vendors - Altria, NJOY, Reynolds American, Imperial
Tobacco
The
e-cigarette market in the US is highly fragmented due to the presence
of numerous vendors operating and selling e-cigarettes under
different brand names across the country. There is intense
competition among the vendors for the market share. The report
predicts the market to witness increased consolidation and a rise in
the influx of private labels during the forecast period.
The
leading vendors in the market are -
- Altria Group
- CB Distributors
- Imperial Tobacco
- LOGIC Technology
- NJOY
- Reynolds American
Other
vendors in the market include Ballantyne Brands, British American
Tobacco, FIN Branding, Gamucci, Japan Tobacco, Nicotek, RRR
Chemicals, Vapor, Victory Electronic Cigarettes, VMR Products, and
White Cloud.
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Table
of Content :
PART 01: Executive summary
Highlights
PART 02: Scope of the
report
Market overview
Top-vendor offerings
PART 03: Market research
methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Worldwide
cigarette statistics: Per capita consumption per year
PART 06: Market landscape
Global cigarette market
Global e-cigarette market
E-cigarette market in US
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