Research Report on “Global
Vacation
Rental Market 2015-2019”
Outlook of vacation rental
market
Technavios market research
analyst believes that the global vacation rental market will reach
$169.7 billion by 2019. The key regions where global vacation rental
adoption is highest are Europe and North America, wherein the
awareness of the concept of a vacation rental is widespread.
The entry of new
technologically oriented start-ups and higher interest in vacation
rentals among travelers is one of the reasons for market growth.
Travelers are more inclined to using business intelligence software
and data mining tools to harness their data to improve their
decision-making. Also, price optimization by utilizing revenue
management software is gaining popularity in the market.
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What is vacation rental and
why is it important?
A vacation rental is an
alternative lodging option that involves the short-term rental of
myriad properties, such as apartments, farm stays, private homes,
cabins, beach houses, villas, cottages, or chalets, to travelers and
tourists.
The vacation rental business
is becoming more complex and necessitates the micro-management of
processes to improve competitiveness. Spotting this opportunity,
several companies that provide tailored services have entered the
market. This market trend will continue, and will become even more
important in the next five years. It can increase the rental income
for hosts and provide a stress-free travel experience for renters,
improving the overall environment of the market.
Geographical segmentation
of global vacation rental market
- Europe
- North America
- APAC
- Latin America
- MEA
Europe accounted for the
largest share of the market in 2014. The presence of several large,
established players and increasing funding from high-profile
investors is driving up market potential and accelerating its shift
to the mainstream category.
In regions such as APAC, a
large number of houses are lying vacant, and the affiliation for
vacation rentals is growing, demonstrating that the market has the
resources and can contribute substantially to its growth.
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Factors
driving global vacation rental market
- Rise of sharing economy
- Expansion of online distribution
This
market research report provides a number of factors contributing to
the adoption and opportunities in the global vacation rental market.
It also offers an analysis of each factor and an estimation of the
extent to which the factors are likely to impact the overall market
growth.
Factors
challenging global vacation rental market
- Lack of proper regulations
- Stalled conversion of lead to transaction
These
are only a few of the challenges covered in this market research
report. The full version of this market analysis provides a more
comprehensive list and a discussion on each of the challenges faced
by the global vacation rental market.
Vendor
landscape of global vacation rental market
The
market is moderately fragmented with large- and small-sized players
and the competition among these players is intense. However, as
international players increase their footprint in the market with
their huge infrastructure and reach, regional vendors find it
difficult to compete in terms of quality and technology. The
competitive environment in this market is likely to intensify further
with an increase in product/service extensions, and technological
innovations. Vendors are adopting various mobile and social
strategies and working toward incorporating an impressive experience.
The
top seven vendors of the market are
- 9Flats
- Airbnb
- HomeAway
- TripAdvisor
The
other prominent vendors of the market include At Home Abroad,
HouseTrip, OnlineVacationRentals.com, Priceline, Rentalo, Roomorama,
Sea2Sky Vacation Rentals, and Villas International.
Table
of Content :
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research
methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Global hotels and resorts
market
Global vacation rental market
Five forces analysis
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