MarketResearchReports.Biz
presents this most up-to-date research on “
Global Pantyliner
Market
2016-2020 ”.
Technavios research analyst
predicts the global pantyliner market to grow steadily at a CAGR of
over 5% during the forecast period. Increased awareness about
feminine hygiene has prompted manufacturers to focus on new marketing
strategies. Brand visibility has increased due to a number of
campaigns on social media such as Facebook and YouTube. These
campaigns are significantly increasing the adoption of pantyliners.
Although the pantyliner market
is in its nascent stage, it is gaining traction due to change in
perception regarding pantyliners among consumers. This changing
perception in women is a major driver for the growth of the
pantyliner market. Governments are taking initiatives by pushing
companies to come up with innovations and marketing strategies to
change the perceptions of society. From top players such as P&G
to premier players, vendors are increasingly trying to usher in new
ideas and motivating women for their self-motivation and betterment,
thus driving the growth of the overall market.
Category segmentation and
analysis of the global pantyliner market
- Regular
- Scented
- Unscented
- Maxi
- Others
The global pantyliners market
was dominated by the regular segment, with a share of more than 64%
in 2015. This is mainly because of easy availability and market
visibility of these products. As per Technavios market analysis, this
segment is expected to contribute more than $2 billion in revenue by
2020.
Geographical segmentation
and analysis of the global pantyliner market
- Americas
- APAC
- Europe
- MEA
The global pantyliner market
was dominated by the Americas in 2015, accounting for over 45% of the
market share, and is expected to contribute more than $1 billion in
revenue by 2020. The adoption of feminine hygiene products,
especially tampons, menstrual cups, and pantyliners, is high in the
Americas because of high awareness rates and the high proportion of
working women.
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Competitive landscape and
key vendors
The global pantyliner market
is competitive, with vendors competing on the basis of product
differentiation, portfolio, and pricing. However, at present, the
major international vendors dominate the market. Many private labels
are also entering the market, as the majority of women perceive
private labels to be of good quality.
The leading vendors in the
market are -
- P&G
- Kimberly-Clark
- Edgewell Personal Care
- Unicharm
- Johnson and Johnson
- Premier
Other prominent vendors in the
market include Berry, Natacare, Ontex International, First Quality
Enterprises, Fujian Hengan Group, Kao, Millie & More, My Bella
Flor, PayChest, and Seventh Generation.
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this Report @
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Table
of Content :
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research
methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview of feminine
hygiene products
Market size and forecast
Five forces analysis
PART 06: Market segmentation
by Category
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