"The Report 4G
Commercialization Strategies in Europe: Telcos focus on large data
bundles and converged offerings to monetize 4G indirectly provides
information on pricing, market analysis, shares, forecast, and
company profiles for key industry participants. -
MarketResearchReports.biz"
Availability
and penetration of 4G mobile services are disparately distributed
among the Western Europe (WE) and the Central Eastern Europe (CEE).
For instance where Western European countries such as Denmark and the
Netherlands boast high 4G penetration, Ukraine is yet to see
commercial launch of 4G. GlobalData expects that 4G will be the
fastest growing mobile technology in the region with an expected CAGR
of 20.8% over 2016-21. Though demand of 4G is surging on account of
growing usage of music and video streaming services, deployments of
M2M/IoT, proliferation of connected devices and introduction of Smart
cities, however, operators are facing challenges like shortage of
spectrum, high cost of deployment and regulatory conditions. This has
led to governments to look for refarming of spectrum to ensure
optimal use. France and Germany already have authorized use of 700MHz
band for mobile data, which was earlier used for broadcasting for
wireless broadband. Operators in Europe have been selecting a variety
of commercialization strategies taking into account client
segmentation, competitors pricing strategies, promotional campaigns
along with optimal use of distribution networks.
4G
Commercial Strategies in Europe: Telcos focus on large data bundles
and converged offerings to monetize 4G indirectly, a new Telecom
Insider Report by GlobalData offers a thorough study of the 4G
commercialization strategies of mobile operators in the European
region. The report analyses the strategies pertaining to - products,
pricing, promotion and distribution.
View Report @
http://www.marketresearchreports.biz/analysis/1026668
The report consists of the
following sections -
-
Introduction- This section briefly examines overview of 4G market
trends in Europe highlighting adoption, smartphone sales and
frequency spectrum usage.
-
4G Commercial Strategies Overview - This section explains the
customer segmentation and examines the strategies followed by
operators for 4G products, pricing, promotional and distribution to
increase the monetization of 4G services.
-
Case studies- We continue with a review of the strategies that
leading telecom companies - EE UK, DT Germany, Orange Poland and
RCS&RDS Romania - have been following to create profitable growth
among growing competition.
-
Key findings and recommendations- We conclude the report with a
summary of key findings and a set of recommendations for telecom
operators and network vendors.
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Report @
Scope
-
4G has become the fastest growing mobile technology in Europe, driven
by expanding LTE coverage, proliferation of 4G-enabled connected
devices, increasing use of data centric music and video streaming
services and expansion into the M2M/IoT arena along with the
deployment of smart cities.
-
Total 4G mobile subscriptions in Europe to increase at a CAGR of
20.8% between 2016 and 2021 boasting 53.7% share of total mobile
subscriptions.
-
European operators adopt commercialization strategies for their 4G
services based upon market demographics for customer segmentation,
suitable devices, appropriate pricing strategies and promotional
campaigns to raise awareness and optimal use of distribution networks
-
Operators in the region are increasingly focusing upon converged
offerings aimed at reducing churn and increasing 4G adoption. The
strategy also helps penetrating the residential segment more
effectively.
Reasons to buy
-
The insider report examines the 4G strategies of European mobile
operators to increase monetization. The report also provides analysis
of various strategies adopted for product differentiation, pricing,
distribution and promotion of 4G services.
-
The insights in the report will help executives build proactive and
profitable growth strategies through analysis of the strategies
adopted by mobile operators, competitive environment and best
practices of the MNOs.
-
The case studies focus on current strategies pertaining to product,
pricing, promotion and distribution for the major four MNOs in the
region. The analysis can be beneficial to local players or
prospective market entrants.
-
By understanding of the competitive landscape, MNOs can strengthen
their market positioning and competitiveness.
-
With a total of 30 Exhibits, the report is designed for an
executive-level audience, boasting presentation quality.
Table of contents
List of exhibits
Executive summary
Section 1: Introduction
Mobile subscriptions by
technology in Europe
4G market trend in Europe
Smartphone sales in Europe
Frequency spectrum and 4G in
Europe
Mobile 4G service availability
across Europe
Section 2: 4G commercial
strategies overview
Customer segmentation
Product
Pricing
Promotion
Distribution
Section 3: Case studies
EE UK
DT Germany
Orange Poland
RCS&RDS Romania
Key Findings and
Recommendations
Appendix
Acronyms and definitions
About the authors
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