"The Report OTT Video
in Europe: Focus on Domestic Content and Local Languages to Boost
Take Up of Services provides information on pricing, market analysis,
shares, forecast, and company profiles for key industry participants.
- MarketResearchReports.biz"
With increasing popularity of
OTT services, an increasing number of mobile operators, pay-TV
providers, broadcasters and media companies are expanding into the
OTT arena either by partnering with OTT players or by launching their
own OTT services. Most European markets provide indeed a suitable
environment for OTT video growth, offering high broadband and pay-TV
penetrations and high average connection speeds. In Western Europe,
SVoD is gaining traction while AVoD dominates the OTT video market in
Central and Eastern Europe. Examples of OTT services introduced by
mobile operators include Video load by Deutsche Telekom. Broadcaster
CME has its own OTT service called Voyo available in all of the six
markets where CME has operations while pay-TV operator Cyfrowy Polsat
launched Ipla in Poland and German media company ProSiebenSat.1 Media
launched maxdome in German-speaking countries. Rising penetration of
connected devices across Europe is also forcing OTT players to
provide services on multiple platforms such as mobile, tablets, smart
TVs, game consoles, etc., and are actively pursuing deals with these
parties to support the uptake of their OTT services
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Key Findings
- Western Europe region being more affluent than the Central Eastern Europe has higher penetration of SVoD/TVoD OTT subscriptions accounts. AVoD model dominates the CEE region.
- Telecom operators, broadcasters, media companies and pay-tv operators in the region are actively looking to take advantage of rising demand of video services to add value to their existing services and improve competitiveness.
- Though dominated by AVoD, SVoD is rapidly gaining traction in the countries of CEE region, Western European countries continue to witness strong growth of paid subscription accounts.
- Linguistic disparity in Europe increase the cost of content for OTT providers, however, European Commission’s DSM strategy could improve the situation for OTT providers in the future.
Synopsis
‘OTT
Video in Europe: Focus on Domestic Content and Local Languages to
Boost Take Up of Services’, a Telecom Insider Report by Pyramid
Research, analyzes the market for over-the-top (OTT) video services
in Europe. It provides an overview of current trends and a detailed
look at select service providers and markets.
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Report @
The report is organized as
follows:
- The OTT video market: This section provides a general analysis of OTT services, including a taxonomy and a look at business models and content provision relevant to European markets.
- OTT video in Europe: This section examines more specifically the region’s markets, including pay-TV household penetration, common business models, pricing schemes and OTT service provider types. The section also provides results from the Pyramid Research OTT Video Market Attractiveness Index, comparing the main OTT markets on infrastructure, demand and socioeconomic factors, and profiles a number of OTT service providers.
- Case studies: This section comprises five case studies to identify best practices and to look more closely at some of the factors that drive markets.
- Key findings and recommendations: This section provides the report’s findings on OTT video markets in Europe, along with Pyramid Research’s recommendations for telecom operators, mobile operators, pure-play OTT players, broadcasters, pay-TV providers and media companies.
Reasons To Buy
- Offers a comprehensive and detailed understanding of over-the-top video (OTT) services in the European markets.
- Taking a forward-looking approach, the report investigates pricing strategies, business models and the variety of OTT service providers, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers throughout the region.
- To highlight the Europe’s most attractive OTT markets, this report draws on Pyramid Research’s OTT Video Market Attractiveness Index, which ranks markets globally based on infrastructure, demand and socioeconomic factors.
- Provides telcos with actionable analysis of trends, while the case studies of five OTT providers in Europe provide a resource for more detailed planning.
- The key findings and recommendations highlight crucial forward-looking trends in OTT, to allow OTT pure plays, pay-TV operators, broadcasters, telecom network operators and media companies to develop effective longer-term OTT strategies.
- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.
Table of Contents
Market details: Case
studies
Russia: Ivi
Poland: Ipla
Germany: maxdome
UK: Amazon Prime instant
video
CEE: Voyo
Key findings and
recommendations
Appendices
OTT Video Market
Attractiveness Index composition and methodology
OTT Video Market
Attractiveness Index countries covered
Acronyms and definitions
Exhibit 1: OTT Video Business
Models
Exhibit 2: Types of OTT
provider
Exhibit 3: OTT Content
provision for the connected consumer
Exhibit 4: OTT Video Challenges
and opportunities, Africa & middle east
Exhibit 5: Pay-TV household
penetration, select markets, 2016
Exhibit 6: Sub-indexes of OTT
market attractiveness index, 2015
Exhibit 7: OTT video market
attractiveness index scores, 2015
Exhibit 8: OTT Readiness
sub-index results, Europe, 2015
Exhibit 9: OTT intensity
sub-index results, Europe, 2015
Exhibit 10: Local factors
sub-index results, Europe, 2015
Exhibit 11: Overall OTT
attractiveness index results, Europe, 2015
Exhibit 12: OTT service
provider profiles by industry
Exhibit 13: Common OTT models
Exhibit 14: Mobile
subscriptions by technology, Europe
Exhibit 15: Russia OTT index
scores, 2015
Exhibit 16: Pay-TV and
broadband adoption, Russia
Exhibit 17: Ivi subscription
pricing
Exhibit 18: Ivi OTT checklist
Exhibit 19: Ivi’s main
content partners
Exhibit 20: Poland OTT index
scores
Exhibit 21: Pay-TV accounts,
Broadband penetration, Poland
Exhibit 22: Ipla subscription
pricing
Exhibit 23: Ipla OTT Checklist
Exhibit 24: Tennis games
available on Ipla
Exhibit 25: Germany OTT index
scores
Exhibit 26: Pay-TV accounts,
Broadband penetration, Germany
Exhibit 27:Maxdome subscription
pricing
Exhibit 28: Maxdome OTT
Checklist
Exhibit 29: Maxdome offers
access to popular movies and series
Exhibit 30: UK OTT index scores
Exhibit 31: Pay-TV accounts,
Broadband penetration, UK
Exhibit 32: Amazon Prime
Instant Video OTT Checklist
Exhibit 33: Amazon Prime
Instant Video offers access to video, music and ebooks
Exhibit 34: Voyo subscriptions
pricing
Exhibit 35: VoyoOTT Checklist
Exhibit 36: Voyo available on
Smart TVs
Exhibit 37: Fixed broadband and
LTE accounts, CEE
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