"The
Report Innovation Trends in Organic and Natural Products:
Capitalizing on consumer preferences for natural and organic products
provides information on pricing, market analysis, shares, forecast,
and company profiles for key industry participants. -
MarketResearchReports.biz"
"Innovation
Trends in Organic and Natural Products: Capitalizing on consumer
preferences for natural and organic products" examines what
organic and natural mean as consumer trends and why they are
important, who is likely to be the target audience, how FMCG brands
can best capitalize on the trends, and what will be the future
outlook for the trends.
Organic
and natural trends involve individuals who seek a mixture of
high-quality, simplified, healthy and ethical products that are often
part of wider environmental and social responsibility. In food and
drink, "quality" often refers to pleasantness in taste and
aroma, which allows self-indulgence. Natural or organic claims
suggest that the ingredients are responsibly sourced and in line with
higher environmental responsibility and animal welfare. Knowing a
product abides by organic standards means that it is unadulterated by
preservatives and artificial additives, so consumers consider it
safer, healthier, and more ethical.
Scope
-
Once a small selection of niche products, organic and natural
ingredients can now be found in a wide variety of food and non-food
categories.
-
Discounters are moving more into low-cost organic produce to appeal
to new target groups.
-
Younger consumers and parents are interested in organic and natural
ingredients.
-
Health perceptions drive a lot of organic and natural product
consumption.
-
Moral perceptions drive a lot of organic product consumption.
-
Organic alcohol and personal care products are growing categories.
Reasons to buy
-
Understand which audiences are most affected by organic and natural
trends.
-
Compare the presence of these trends in each industry across the FMCG
space, and learn what the key opportunities are.
-
See the actions that major brands are taking to get ahead of the
greater interest in organic and natural.
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Table of Contents
1.
Introduction
2.
Trend Snapshot
3.
Basics
4.
Younger Generations
5.
Anti-Artificiality
6.
Health
7.
Morals
8.
Alcohol
9.
Conclusions
10.
Appendix
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